The accountants are coming….
I recently joined a team at SAP that provides advisory services to CFO's and finance executives at major multinationals in here in Europe. Part of my job is to expand this offering to senior HR types. For the 12 years or so, I have worked in the HR technology space, mainly at SAP.
This year I've learned a lot more about finance than I ever thought I wanted to (mainly through osmosis) and also about the issues that are worrying the finance types at the moment. My colleagues and our customers tell me that finance is under going a huge transformation, with administrative processes like accounts payable being moved to offshore service centres, major companies like Shell, BP, Bayer, Philips, Henkel, Nestle, Diageo and SAP ourselves have either completed or are in the middle of a major finance transformation. CFO's see SAP as key in this relationship, so my colleagues are really busy.
Finance departments are ridding themselves of the bureaucratic baggage of bookkeeping, and busying themselves being business partners and the trusted advisor of the line managers and the CEO. (sounds a lot like what HR is up to, but the finance guys seem to build the business case better…) One of the things that keeps coming up is how do we source the best people to run the service centres, and how can we make sure that we have the right skills for becoming business partners. This transformation process has got the finance guys asking some real HR type questions. I hope they are getting the right answers.
We are also seeing a much greater interest from finance in intangibles accounting. As less and less of a companies market capitalisation is reflected in fixed tangible assets, then measuring intangibles becomes increasingly important. Brand, Intellectual Property and Human Capital are the happy trio. My colleague Jürgen Daum is a boffin on this stuff.
So accountants are starting to ask some serious questions about how to measure the value of people and their performance. I spoke with a CFO of a pharma company, who said that his last investor analyst meeting was all about the strength of the talent in the R&D team, and what the company was doing to stop them leaving, not about new drugs. This CFO is demanding a much clearer picture of the workforce strengths and weaknesses because investors demand this information. He is expecting the same level of data quality that he gets from finance data.
I came across this quote, and it sums up the challenge rather well...
Though your balance-sheet’s a model of what balance-sheet should be,
Typed and ruled with great precision in a type that all can see;
Though the grouping of the assets is commendable and clear,
And the details which are given more than usually appear;
Though investments have been valued at the sale price of the day,
And the auditor’s certificate shows everything O.K.;
One asset is omitted - and its worth I want to know,
The asset is the value of the men who run the show.
Apologies about "the men" bit, but it was written By Archibald Bowman in 1938 ("Reporting on the Corporate Investment" Journal of Accountancy, May 1938 p. 399.) I became interested in this topic because my Father is an accountant, and some years ago he did some work on valuing the worth of football (soccer) players.
Actually, there is quite a lot of older theory in this human asset accounting space, Flamholtz and so on is still worth a look at. We are seeing two changes that will make this research more relevant again.
- the relative value of intangible assets
- the availability of internal and external data for the application of the models into reality.
I'm sensing that this greater focus on intangible reporting will have a bigger impact on HR practices that many of us imagine. It will be interesting to see whether the standards and implementation emerge from the accounting community. (as an extension of IFRS, for instance) or if the HR community manages to get its act together. I'm impressed with the stuff I've seen from valuentis in the UK, but I wonder about the appetite of the HR function to get stuck into accounting type concepts. I think the HR executive that is able to articulate a human asset accounting story, or what ever trendy term we use today for this, is much more likely to have that "seat at the table" than those that can't. There is some HR reporting in several Scandinavian countries, and I see this trend growing in tandem with the focus on Corporate Social Responsibility reporting.
I'd like to see the HR people and the Accounting people sit down together and see what they can come up with, rather than a siloed approach. If the value people bring to organisations can be more effectively represented in financial instruments, then it would do us all a lot of good. If HR sits in the corner and mumbles and grumbles about "people aren't numbers" then I think they will soon be shown the door. I think if we are to talk about Human Capital, as a function we need to get a lot stronger at the Capital bit.
There are a lot of tools in the finance kit bag that we can apply to HR data. I recently met with a senior guy from an automotive manufacturer. He explained how he exacts data out of his HR system, and models skills, costs and aging profiles against those of his competitors, combines this with demographic data from government statistics, and throws in some production data and forecasts about the cost and future of robotics. He then models out scenarios for his CEO to decide help the board where best to locate new plants, and the mix of robotics and human labour required to deliver a profit at an acceptable level of risk. He applies risk methods from statistics build the models. (Monte Carlo and so on). I remember Tom Davenport going on about analytics as a competitive weapon, but this is it in action.
I'd like to see a lot more HR departments doing this sort of thing. Most of you have the data. If you are unsure how to use it, then talk to people like Peter Howes at infohrm. The data you hold in your HR systems is a powerful asset, you can use it to make better decisions, and to help convince others to invest and support your ideas. Accountants have been doing this sort of with the general ledger since day dot.
Until a few months ago, I knew nothing about risk analysis. I now know a little, and I reckon it is a toolset that HR executives need to make much greater use of. It is a great way to remove inertia, because it helps you quantify the cost of doing nothing, and compare HR initiatives with other investment demands.
Finance doesn't have a monopoly on mathematical tools, they just borrowed them from physics and other unlikely places and applied them to the world of investment. I'm suggesting we HR folks do the same. It is time to put the capital into human capital.
This post was provided by Thomas Otter Thomas is the Chief Business Solution Architect at SAP. Thomas writes a blog at Vendorprisey and can be reached at thomas.otter@sap.com.
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