My Analogy of Workday and On-Demand
I own a 1999 Audi A4. It has been a great car. The car has over 130K miles and has traveled from the Bay Area to Boston with ease.
I put the roof-racks on the car when I need it. I stopped using the CD-changer when I purchased an iTrip. I've changed the tires a few times, replaced the front fender after a friend of mine backed into me, and take it in for maintenance and a wash every-so-often.
The problem is...I don't drive the car that much anymore. Not that I've outgrown it...just doesn't meet my needs anymore. Going through downtown Boston, and the Big Dig everyday, is a nightmare. Gas, of course, is expensive. But more-so, I have taken a liking to riding the train. Efficient (actually faster than driving), cost-effective ($4.50 each way), and it's got almost everything I need (wireless connection would be nice but I would expect that in a future upgrade). In addition, I don't have to worry about patches....errr....repairs nor do I have to worry about maintaining and servicing the expensive equipment. Yeah...it may be late every-so-often but I am cool with that. I won't be replacing the trusty Audi anytime soon but have changed my habits in how I use it.
I hope, by now, you are getting my analogy. Things grow old. Needs change. Changing environments affect decisions. But most importantly, people...errr...customers must adapt to what makes sense for them now and in the future.



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